Project Scope

Place Branding
Graphic Design


Place Making

We worked closely City of Logan to develop a suite of seven place brands. The Springwood brand is simple yet striking, beaming like a radar to position the suburb at the centre of Logan's urban renewal project.

Having been asked to reference original 1970's marketing material, we were delighted to find the recreation of the graphics produced a design system and colour palette which could be considered contemporary by todays standards.

Springwood Old Marketing
Springwood Poster
Springwood Poster