Meadowbrook is Logan's health and education hub, an intersection where people meet potential and aspiration meets opportunity. With a brief to develop a strategy to inspire and an identity to brighten lives, we assembled a team of brilliant minds and got to work.
Our team undertook extensive stakeholder engagement through workshops and community meetings to build the strategic framework which informed our direction to create a contemporary and colourful brand identity with people and place at its heart.
Building the brand
The brand identity is formed of a vibrant colour palette and custom pattern inspired by Meadowbrook’s urban landscape, with logos and fonts drawn from the parent brand for a clear association with the City of Logan.