1. Discover

We start with information gathering workshops and deep dive to understand your business and brand. We listen to your objectives, define success and work out how to achieve it.

2. Develop

Through research and ideation, we unearth brave ideas, new perspectives and creative solutions by assembling a team of brilliants minds specific to your project requirements.

3. Deliver

From brand values to brand statements and many more insights and initiatives, our process will deliver a blueprint for success by providing clarity and focus like you’ve never had before.

“Your brand is the single most important investment you can make on your business.”

Steven Forbes

South Bank Corporation, Covid Relaunch Strategy and Campaign

The COVID-19 pandemic changed the world as we knew it. It had a devastating impact on the global economy with tourism, events and hospitality industries being the hardest hit. Visitation and retail spend to Brisbane’s South Bank reduced dramatically due to pandemic restrictions. Customer habits, perceptions, expectations, concerns and drivers had all changed as a result. South Bank Corporation engaged Map Creative to develop a strategy to establish a road to recovery.


Our strategy identified new challenges and opportunities which enabled us to position South Bank Parklands as a unique Covid-safe, alfresco dining destination where a sense of escapism could be enjoyed during difficult times. Our creative team produced a campaign through video and photography, across print and digital channels, which presented South Bank’s meticulously managed, pristine Parklands and restaurants where friends and family could reconnect.

Campaign Results

Queensland Retail Property Awards

Google Impressions


Google Ad Clicks


Campaign Page Views


Increase in Website Views


Increase in Goal Completions


Facebook Impressions


“The Map Creative team are highly skilled and provide an exceptional level of service from inception to delivery of complex campaigns. Their strategic direction and market insights are second to none.”

Kira DonohueMarketing Manager, South Bank Corporation