Project Scope

Strategy
Branding
Identity

Industry

Economic
Council
Government

We have worked extensively with City of Logan to develop a family of brands for their various business units, which included rebranding the Logan Office of Economic Development.

Through a series of in-depth workshops, we developed a brand strategy and identity to position Logan as an emerging centre of economic excellence in South East Queensland.

LOED Brand Guidelines
LOED Brand Guidelines
LOED Brand Statement
LOED Colour
LOED Posters
LOED Images

Featured Strategy Projects

EatSouthBank - Difficult Roads Thumbnail

eatSouthBank - Difficult Roads

South Bank Corporation

A post Covid strategy and campaign to position South Bank as front of mind for dining.

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Strategy, Rebrand & Campaign

City of Logan

Empowering Logan to own their rough edges and to take pride in being a little rock ‘n’ roll.

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Explore Logan Rebrand

Explore Logan Rebrand

City of Logan

A exciting new direction and campaign for the City of Logan's tourism brand.

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Balong Balong Thumbnail

Branding & Website

Balong Balong Surf Bungalows

Developing a brand and website to position a unique resort at the top of every surfers bucket list.

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Logan central rebrand thumbnail

Logan Central

City of Logan

A bold place brand strategy and identity for Logan's cultural heartland

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Jimboomba Branding - thumbnail

Jimboomba

City of Logan

A place brand strategy and identity for a rural town with country charm.

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