The Logan Central brand is the product of extensive stakeholder engagement with the City of Logan and local community groups. As one of the most multi-cultural communities in Australia, it is a brand that speaks with a worldly accent and celebrates cultural diversity.
Our brand strategy was to position Logan Central to become South East Queensland's destination for global culture - to offer an alternative to the picture-perfect postcard experience and place community, art and culture at the forefront.
The mandala graphic is a kaleidoscope of colour representative of Logan Central’s vibrant multicultural communities. It is formed of local reference points including Jacarandas petals, dotted green spaces and an urban location at the heart.