Project Scope

Branding Strategy Identity Logo

Industry

Arts Entertainment Events Council

As part of the City of Logan family of brands project, we were engaged to develop a new brand strategy and identity to ensure the LEC’s ongoing success within Logan’s evolving events landscape.

We positioned LEC as Logan’s main stage - a local platform with a global focus for main-stream events, whilst also positioning Kingston Butter Factory as the city's alternative arts venue on Logan’s heritage stage.

LEC Brand Guidelines
LEC Brand Guidelines
LEC Brand Guidelines
LEC Social Media Design
LEC Banner Design
LEC T-Shirt Design
LEC Signage Design
LEC Family of Brands logos
LEC Signage Design

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