The Jimboomba brand is the product of extensive community engagement by the City of Logan and Map Creative. As a small town with a big heart, we first developed a brand strategy to position the town as the contemporary country town that it aspires to be.

Having established the brand's DNA, we desiged an identity inspired by the region's rolling hills and warm sunsets with linework drawn from Jimboomba's topography. The result is a brand which celebrates the rural lifestyle which locals are so proud of.