Project Scope

Place Branding
Graphic Design


Place Making

Beenleigh is positioned to become a key business district within the City of Logan, it's a place with small-town spirit and big-time potential. We were engaged to develop a brand which dove-tailed with a local art and wayfinding project, and establish an exciting new look and feel for the suburb.

Local artists were engaged to produce a suite of local flora inspired illustrations for street furniture, which also formed part of our brand identity. We layered the illustrations in varying configurations of colour, size and pattern to form a flexible design system as colourful as the community who live there.

Beenleigh Brand Guidelines
Jimboomba Brand Strategy
Beenleigh Brand Guidelines
Beenleigh Brand Guidelines
Beenleigh Brand Guidelines
Beenleigh Brand Tote Bag
Beenleigh Brand Discs