Project Scope
Strategy Branding Graphic Design
Industry
Placemaking Council
Logan Village (established 1862) is Logan's historical riverside destination where settler heritage meets an emerging modern town. From its humble roots as a sugarcane plantation to today's comfortable lifestyle location, Logan Village is on the up.
We took an integrated approach, consolidating existing strategy work, historic reference points and newly installed wayfinding designs, and brought it all together to form an authentic place brand, proud of its heritage and looking to the future.