Sports & Leisure
Let’s take a plunge into Logan council's learn-to-swim program that’s a staple of the community. With the city’s new direction in mind, we took a deep dive into their brand positioning and identity.
When we resurfaced, we delivered the refreshed, bright and playful ‘Logan Swim School’ brand that positioned the community, safety, fun and inclusivity at its core, ensuring there was ‘a lane for everyone’.
BRAND POSITIONING EXCERPT
“We empower students to dive into their future and reach their full swimming potential. We provide a warm welcome to all of Logan's communities and encourage everyone to learn a lifelong skill and develop confidence in the water. ”