Project Scope
Strategy Place Branding Graphic Design
Industry
Place Making Town Planning Council
The Logan Central brand is the product of extensive stakeholder engagement with the City of Logan and local community groups. As one of the most multi-cultural communities in Australia, it is a brand that speaks with a worldly accent and celebrates cultural diversity.
Our brand strategy was to position Logan Central to become South East Queensland's destination for global culture - to offer an alternative to the picture-perfect postcard experience and place community, art and culture at the forefront.
Inspiration
The mandala graphic is a kaleidoscope of colour representative of Logan Central’s vibrant multicultural communities. It is formed of local reference points including Jacarandas petals, dotted green spaces and an urban location at the heart.
