Project Scope

Strategy Place Branding Graphic Design

Industry

Place Making Town Planning Council

The Logan Central brand is the product of extensive stakeholder engagement with the City of Logan and local community groups. As one of the most multi-cultural communities in Australia, it is a brand that speaks with a worldly accent and celebrates cultural diversity.

Our brand strategy was to position Logan Central to become South East Queensland's destination for global culture - to offer an alternative to the picture-perfect postcard experience and place community, art and culture at the forefront.

Logan Central Brand Guidelines
Logan Central Brand Guidelines
Logan Central Brand Guidelines
Logan Central Brand Guidelines
Logan Central Brand Guidelines
Logan Central Brand Guidelines