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Experiential Marketing Retail Incentive Communications Campaign
Food Retail Travel
When Flight Centre relocated their headquarters to South Bank in Brisbane, South Bank Corporation asked us to create a welcome pack to incentivise employees to dine in the area. Our challenge was to work out how best to present the flavours of South Bank restaurants to Flight Centre's 2,000 plus employees.
So we asked ourselves, what if it were possible to give an entire office a sensory experience of every single flavour that was just a short stroll away in their local dining precinct? As it turns out, it was and we even won an award for our quirky concept ā thanks to some magic beans that we called the eatSouthBank Taste Trippers!
Look past the labels and dig a little deeper. Logan is on the move.
View ProjectA post Covid strategy and campaign to position South Bank as front of mind for dining.
View ProjectTickling the taste buds of Brisbane Festival attendees to entice them to dine at South Bank.
View ProjectEmpowering Logan to own their rough edges and to take pride in being a little rock ānā roll.
View ProjectA exciting new direction and campaign for the City of Logan's tourism brand.
View ProjectA beachy brand campaign to help Wynnum Plaza connect with the local community.
View ProjectIf you have a project you would like to talk to us about, we would love to hear from you. Drop us a line or call 0417 482 900
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