Project Scope

Experiential Marketing Retail Incentive Communications Campaign

Industry

Food Retail Travel

When Flight Centre relocated their headquarters to South Bank in Brisbane, South Bank Corporation asked us to create a welcome pack to incentivise employees to dine in the area. Our challenge was to work out how best to present the flavours of South Bank restaurants to Flight Centre's 2,000 plus employees.

So we asked ourselves, what if it were possible to give an entire office a sensory experience of every single flavour that was just a short stroll away in their local dining precinct? As it turns out, it was and we even won an award for our quirky concept ā€“ thanks to some magic beans that we called the eatSouthBank Taste Trippers!

Flight Centre welcome packs
Flight Centre welcome packs
Flight Centre welcome packs
Flight Centre welcome packs
Flight Centre welcome packs
Flight Centre welcome packs