![Sausage Fest Billboard Sausage Fest Billboard](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_1-Column_1436x958-11.jpg)
Project Scope
Strategy
Event Branding
Graphic Design
Signage
Industry
Food & Beverage
Events
Retail
Hospitality
When we were engaged by South Bank to develop the 2021 retail marketing strategy for their eatSouthBank brand, we poured ourselves a tall beer and let the creative juices flow. With events and tourism at the core of what we do, we knew we had snagged the right brief.
We presented a suite of strategic recommendations, one of which was a gourmet sausage and beer festival. The concept was to create a more international take on Oktoberfest where restaurants of all nationalities could compete for developing the best home-made sausage.
![Sausage Fest Billboard Sausage Fest Billboard](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_1-Column_1436x958-11.jpg)
![Sausage Fest Branding Sausage Fest Branding](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x470-1.jpg)
![Sausage Fest Branding Sausage Fest Branding](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x470-2.jpg)
![Sausage Fest Sausage Fest](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x470-4.jpg)
Sausage Fest
To kick this campaign off with a bang(er), in partnership with Uno Momento and The Charming Squire, we launched in the form of a mini festival where the public could enjoy a day on the lawns with live music, alfresco lounging and gourmet sausages with craft beer pairings.
![Sausage Fest Sausage Fest](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x470-7.jpg)
![Sausage Fest Sausage Fest](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x470-3.jpg)
K. Donohue - South Bank Corporation Marketing Manager“The Map Creative team are highly skilled and provide an exceptional level of service from inception to delivery, across all our marketing campaigns. ”
![Sausage Fest Event Sausage Fest Event](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_1-Column_1436x958-9.jpg)
![Sausage Fest Sausage Fest](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x1000-1.jpg)
![Sausage Fest Sausage Fest](https://mapcreative.com.au/carbon/assets/0007e6/00000b/ESB-Sausage-and-Beer_Event_2-Column_700x1000-2.jpg)