Project Scope
Strategy Event Branding Graphic Design Signage
Industry
Food & Beverage Events Retail Hospitality
When we were engaged by South Bank to develop the 2021 retail marketing strategy for their eatSouthBank brand, we poured ourselves a tall beer and let the creative juices flow. With events and tourism at the core of what we do, we knew we had snagged the right brief.
We presented a suite of strategic recommendations, one of which was a gourmet sausage and beer festival. The concept was to create a more international take on Oktoberfest where restaurants of all nationalities could compete for developing the best home-made sausage.
Sausage Fest
To kick this campaign off with a bang(er), in partnership with Uno Momento and The Charming Squire, we launched in the form of a mini festival where the public could enjoy a day on the lawns with live music, alfresco lounging and gourmet sausages with craft beer pairings.
“The Map Creative team are highly skilled and provide an exceptional level of service from inception to delivery, across all our marketing campaigns. ”
