We have had the pleasure of creating a series of retail campaigns for Wynnum Plaza with the goal of increasing foot traffic and retail sales. We covered all aspects of their retail marketing design, from brand campaigns to visitor guides and pop-up events.

For the brand's creative direction, we aimed to embody the relaxed bayside lifestyle utilising watercolour illustrations and playful typography to develop a series of small campaigns including Valentines, Easter, Christmas, Mothers Day, Fathers Day and so many more!