Project Scope
Brand Strategy Website Copywriting Packaging
Industry
Science Technology Solvent Extraction Decarbonisation
Alpha HPA produces the world's most sustainable, high-purity alumina – a key component in Lithium-ion batteries, which improves the product's performance, reliability and safety.
We were engaged to prepare Alpha HPA's brand for marketing and to decode the complex, scientific language surrounding their products into engaging content for investors and customers.
Brand Strategy
To lay the foundations for success, Map Creative produced an in-depth brand strategy which provided the clarity and focus required to better position the business and its products, which in turn informed the direction for website content.
Website
With their brand strategy singing, we set about designing and developing a custom website to showcase Alpha HPA’s products, people and potential. Video content of their processing plant provided ‘wow’ moments which visually aligned Alpha HPA with the tech companies they served.
Animation
Using lean HTML, Javascript and CSS code for fast page loading, we created animated illustrations to provide context around how Alpha HPA products were used in EVs, smartphones and LED lighting.
“Invest in a future where smart technology enables innovation and growth by way of the world’s most sustainable, high-purity alumina products. Alpha HPA delivers the low cost, high demand, critical ingredient for revolutionary energy storage and other breakthrough technologies via our Smart SX, with enviable green credentials.”
Packaging
Map Creative designed a range of premium packaging solutions to ship Alpha HPA’s high-purity aluminium products around the world ensuring a mark of excellence on every brand touch point.
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