The Weekend Edition

map creative developed the communication strategy, brand and digital elements for The Weekend Edition. Created for a sophisticated, digital savvy, urban audience and built on the philosophy sleep in. Slow down. Enjoy., The Weekend Edition delivers local lifestyle news with a touch of global goodness. Published digitally every Thursday, it uncovers the best of Brisbane and the Gold Coast across food and drink, fashion, culture, people, trends and travel. All perfect for planning the weekend.

Branding, Campaigns