The Services Union

The Queensland arm of the Australian Services Union was keen to work with map creative to help with its renaming to The Services Union and repositioning in such a traditional sector. The overhaul was driven by a passionate executive team who were open to a new way of thinking, and the result is a union that has reaped accolades from within the industry for its innovative, fresh and unified brand and engaging approach to member communications.

Branding, Campaigns