Brisbane Powerhouse

map creative won the tender to refresh the look and feel of the Brisbane Powerhouse identity to reflect ‘adventurous arts’ and ‘the vibe of the building itself’. The rebrand aimed to inspire people to try something new, to speak to a diverse target group of individuals, to inspire action, and to make the program content shine. The new-look brand, incorporating a program guide, posters, advertising, website, enewsletters and signage launched in 2013 and has stood the test of time in a competitive arts landscape.