Wynnum Plaza Brand Campaign
We love the Bayside
Map Creative has been a long-term brand custodian for Wynnum Plaza and have been working seamlessly with their team to develop a brand that truely reflects the airy, nautical and seaside lifestyle the Brisbane location is known for. Recently we were engaged to create a marketing campaign that would position their brand within their local coastal community, ensuring Wynnum Plaza are top of mind as a local shopping destination. We jumped at the chance to create something reflective of their brand, local community and with genuine heart. This smart and emotive approach to marketing builds genuine brand connections and help lay the foundations for Wynnum Plaza to capitalise on for years to come. The project was predominantly OOH utilising local bus stops and key arterial digital signage across Brisbane and was backed up with social media and in-centre activity.
Strategy, photography and design by Map Creative
“This smart and emotive approach
to marketing builds genuine brand connections”