Projects
Proud City Campaign (Phase 1 )
City of Logan
Hero TVC and social media content for City of Logan's 'Proud City' campaign with a direction for Logan to own their rough edges and take pride in being a little rock 'n' roll, as a place where culture runs deep.
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Proud City Campaign (Phase 2)
City of Logan
Hero TVC and social media video for phase 2 of our City of Logan 'Proud City' campaign, designed to change perceptions and present Logan's colourful communities, innovative industries and exhilarating experiences.
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Difficult Roads Lead To Beautiful Destinations
South Bank Corporation
Positioning Brisbane's South Bank Parklands as a unique, Covid-safe, alfresco dining destination with meticulously managed, pristine Parklands and restaurants, where friends and family could reconnect with room to breathe.
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Map Creative
Showreel
Various
A snapshot of some of Map Creative's recent work, from retail marketing campaigns to city positioning strategies to property development branding. Enjoy this quick look at how we have been helping our clients achieve their goals.
Explore Logan
Tourism Campaign
City of Logan
TVC and social media content to introduce City of Logan's emerging tourism offerings in Queensland. Directed to position Logan as a genuine alternative to the picture-perfect tourist destination for urban explorers.
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Explore Logan's
Green Pockets
City of Logan
TVC and social media content to promote Logan's nature orientated tourism experiences. Directed to present their surprising abundance of green spaces with bushland reserves, waterways and eucalypt forests.
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Explore Logan's
Hidden Gems
City of Logan
TVC and social media content to promote Logan's lesser-known tourism experiences. With expansive natural reserves, culinary surprises, a thriving cultural community, and exciting year-round events, the City of Logan is an exciting, emerging destination for urban explorers.
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Explore Logan's
Adventurous Side
City of Logan
TVC and social media content to promote Logan's adventure orientated tourism experiences. From go-carting to wakeboarding to mountain biking and BMX riding, Logan boasts a surprisingly strong sports culture which we were excited to present to the world.
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Explore Logan's
Global Flavours
City of Logan
TVC and social media content to promote Logan's emerging food tourism experiences. With more than 200 cultures calling Logan home, the city boasts exotic food markets, artisan coffee, and restaurants offering flavours from all around the world.
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Explore Logan's
Eats & Beats
City of Logan
TVC and social media content to promote Logan's event orientated tourism experiences. From music concerts and live theatre to food festivals and cultural events and markets, our approach was to present Logan's event calendar in one bitesize video.
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Explore Logan's
Cultural Stories
City of Logan
TVC and social media content to promote Logan's cultural orientated tourism experiences. From historical villages to heritage and cultural centres, Logan is a city with a range of attractions that capture its rich history with fascinating stories waiting to be told.
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Plate Up
The Charming Squire
South Bank Corporation
As part of eatSouthBank's "Plate Up" series, we chat with The Charming Squire's head brewer, unraveling the secrets behind their exceptional range of brews on offer at this vibrant super pub and brewery located in South Bank's cultural precinct.
Plate Up
Ahmet's
South Bank Corporation
Explore the rich flavors of Turkish cuisine at Ahmet's Turkish Restaurant, featured in eatSouthBank's "Plate Up" series. Embark on a culinary journey as we connect with their passionate head chef, offering a glimpse behind the scenes of this South Bank favourite.
Plate Up
Aquitaine
South Bank Corporation
Through the immersive lens of eatSouthBank's "Plate Up" series, delve into the culinary mastery of Aquitaine's head chef, Damon, as he shares his inspirations and passions that have shaped him into the highly regarded chef he is today.
Plate Up
Harajuku Gyoza
South Bank Corporation
Step into eatSouthBank's "Plate Up" series as we explore the world of dumpling perfection at Harajuku Gyoza. Discover the artistry and craftsmanship behind these delectable creations as we bring you closer to the masterminds who make them.
Where Innovation
Runs Deep
City of Logan
Economic Development focussed TV commercial and social media content for the City of Logan's growing technology hub offering. This video forms part of our wider Proud City campaign to empower Logan to revel in being mavericks, makers and innovators.
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Where Diversity
Runs Deep
City of Logan
Community focussed TV commercial and social media content for Logan - one of the most culturally diverse cities in Australia. Part of a wider Proud City campaign to empower Logan to stand proud as a place where diversity is their DNA.
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Where Culture
Runs Deep
City of Logan
Arts & Culture focussed TV commercial and social media content for the City of Logan's rich cultural offering. This video forms part of our wider Proud City campaign to empower Logan to revel in being one of the most culturally diverse cities in Australia.
Where Connection
Runs Deep
City of Logan
TV commercial and social media content for the City of Logan as a convenient, community focussed place to live work and play. This video forms part of our Proud City campaign to empower Logan to revel in being place where neighbourly love runs deep.
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Where Adventure
Runs Deep
City of Logan
Tourism focussed TV commercial and social media content for the City of Logan's thrill-seeking activities offering. This video forms part of our wider Proud City campaign to introduce Logan's emerging tourism offer to South East Queensland.
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River Quay
Launch Campaign
South Bank Corporation
Social media content to showcase South Bank's premium riverside dining destination, River Quay. This video is the hero edit in a series designed to launch this groundbreaking new dining precinct, which features five top-tier food offerings under the eatSouthBank umbrella.