Brisbane Visitor Guide - 2019 Edition

Brisbane Visitor Guide - 2019

A guide to Brisbane’s best restaurants, cheap eats, shopping, events and tourist information

Brisbane is a beautiful city with loads of hidden gems, quirky spots and rich history – things that might not be easy to find on your first trip. Brisbane Marketing once again approached our team to create a publication that visitors could refer to for tips, tricks and local knowledge, all wrapped up in a stunning package.

Our multi-talented team was across all facets of this project – along with building a brand identity we produced in-depth editorial based on rigorous research, beautiful photography to reflect the city’s offering, crisp graphic design to maximise the guide’s appeal, plus co-ordinating aspects of the guide’s production.

This issue Brisbane Marketing presented us with the challenge of reworking the guide to ensure it was not only beautifully designed, but also functional. We focussed heavily on the visitor experience, immersing ourselves in the customer journey to not only highlight the best attractions but also understand the challenges of visiting a new city. This resulted in a completely reworked guide that focussed on pragmatic function coupled with clean elegant design and fantastic photography.

The result was the Brisbane Visitor Guide, a comprehensive hard-copy booklet distributed through the CBD to help those new to the city to discover the best bits.

Identity, Brand Communications, Photo Retouching, Custom Publishing, Copywriting, Graphic Design & Development

Do you have a project like this one and want to find out more about working with Map Creative?