South Bank Car Park

South Bank were looking to rebrand their car park and implement a campaign to promote its new rates. The key promotion was $2 breakfast carparking and $6-8 lunch parking weekdays. map creative developed a strong brand and clever creative to help relaunch the carpark using fun and simple graphics. The campaign utilised billboards, street media, print media, radio and a peak-hour guerilla campaign to reach the drive market and midday leisure market.

The South Bank Car Park saw immediate results and the highest breakfast traffic in three years within one month.