RACQ

map creative was asked to write a five year media strategy for RACQ Publishing. Amongst various ideas was the recommendation that RACQ create a lifestyle website – The Road Ahead Lifestyle – and suite of twelve lifestyle enewsletters for its one million members plus. map creative is responsible for generating all editorial content, competitions, promotions including advertising sales for the website.

Media: Website, Digital, Advertising, Promotions, Editorial, Competitions, Sales