Broadway on the Mall

Broadway on the Mall is home to Brisbane’s cutting edge fashion. To maintain this positioning map creative came up with the idea to help launch the career of a budding Brisbane fashion blogger. The premise of the campaign was … If you love fashion and love writing about it, then we are looking for you! Bloggers had the chance to win a coveted opportunity, plus the following: Your very own fashion blog for a year, designed by map digital and hosted by Broadway on the Mall. $1000 to spend at Broadway on the Mall on the latest fashion, from leading and emerging fashion designers around the globe. A press-pass to Mercedes Benz Fashion Festival Brisbane 2011 (launch and selected shows) and other great prizes.