The Road Ahead

In 2008, map creative was appointed by RACQ to develop a five-year communications strategy for its member publication The Road Ahead. Understanding the need to communicate to its members across all mediums and platforms, in 2009 The Road Ahead magazine was redesigned and was launched. The Road Ahead Lifestyle website updated daily, reached RACQ members and non-members through its wide selection of lifestyle categories targeting both male and female across all ages. Readers had the choice of selecting from 13 targeted, niche-interest monthly enewsletters showcasing the latest news and tips from motoring, travel, the home, health and wellbeing and events, delivering fresh content straight to their inbox.