QPAC: Story

map creative was asked to reimagine its corporate publication Act to position QPAC as a vital part of the community and the national and international arts, cultural and entertainment landscape. The new magazine was to engage audiences and the broader public in richer and deeper content relating to QPAC programs and the arts more broadly, so in 2014, Story was launched. Story was a celebration of the people behind the arts and the intrinsic connection QPAC played in the development of artistic pursuits in Queensland and beyond. Story was a collaborative effort with the team at QPAC and it beautifully embodied the companies four key pillars to learn, experience, curate and sustain.